Leaked images of the upcoming Honor X9b smartphone have surfaced online, and they reveal a striking resemblance to the Huawei Mate 60. This is not surprising, as Honor is a sub-brand of Huawei. However, the similarity between the two devices is so pronounced that it has led some to speculate that the Honor X9b is simply a rebranded Huawei Mate 60.
The leaked images show the Honor X9b with a similar overall design to the Huawei Mate 60. Both devices have a large, curved display, a circular rear camera module, and a pill-shaped cutout for the front-facing camera. The Honor X9b also appears to have the same physical buttons and ports as the Huawei Mate 60.
The only noticeable difference between the two devices is the branding. The Honor X9b has the Honor logo on the rear panel, while the Huawei Mate 60 has the Huawei logo.
It is unclear why Honor has chosen to release a device that is so similar to the Huawei Mate 60. It is possible that Honor is simply trying to capitalize on the popularity of the Huawei Mate 60. Alternatively, Honor may be trying to create a more unified brand identity by having its devices resemble each other more closely.
Whatever the reason, the Honor X9b is likely to be a popular device among consumers who are looking for a smartphone that is similar to the Huawei Mate 60 but at a lower price point.
Rebranding
Rebranding is a common practice in the smartphone industry. In recent years, we have seen several smartphone manufacturers release devices that are rebranded versions of devices from other manufacturers. For example, the Xiaomi Pocophone F1 is a rebranded version of the Xiaomi Redmi K20 Pro.
There are several reasons why smartphone manufacturers choose to rebrand devices. One reason is to reduce costs. Rebranding a device is often cheaper than developing a new device from scratch. Another reason is to enter new markets. By rebranding a device, a smartphone manufacturer can quickly enter a new market without having to develop a new device specifically for that market.
Conclusion
The leaked images of the Honor X9b show that it is a very similar device to the Huawei Mate 60. It is unclear why Honor has chosen to release a device that is so similar to the Huawei Mate 60, but it is likely to be a popular device among consumers who are looking for a smartphone that is similar to the Huawei Mate 60 but at a lower price point.
