After twelve successful years, Huawei bids farewell to its acclaimed P series, culminating with the P60 model. Embarking on a fresh journey, the Chinese tech giant introduces the Huawei Pura series, blending elegance and simplicity with a Spanish flair, pronounced as "piu ra."
Transitioning to the Huawei Pura marks a significant step, highlighting the brand's commitment to innovating its smartphones. Yet, online Huawei enthusiasts are curious about how to pronounce "Pura," resonating with its straightforward meaning: beautiful.
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Similar to the original P series, the Pura lineup prioritizes visually appealing design, top-notch camera performance, and a distinct style setting it apart from competitors.
Huawei hasn't confirmed the names of upcoming Pura-branded phones, but it's logical to anticipate models like the Pura 70 or Pura 70 series. The teaser campaign is likely to provide further insight soon.
Renowned Chinese tipster Digital Chat Station has discussed the upcoming Huawei Pura series on Weibo. According to his leaked information, the lineup may feature several models, including the Pura 70, Pura 70 Pro, Pura 70 Pro+, and the flagship Pura 70 Ultra.
The naming pattern of the Pura 70 series resembles Huawei's Mate 60 series, extending to an Ultra variant, possibly competing with Samsung's Galaxy S24 Ultra and Apple's iPhone 15 Pro Max. The Ultra model, succeeding the Huawei P60 Art, is anticipated to match the Pro+ in memory but with enhanced aesthetics. The Pro and Pro+ variants will likely vary in camera capabilities and battery performance.
